Polkadot’s DeFi hub team shared details of one of its pioneering real-world integrations
theCHIVE, an e-commerce platform with 10 million monthly users (MAU) in the U.S., moves some of its architecture to the blockchain-based platform.
Acala brings e-commerce to Polkadot with CHIVE integration
According to the official announcement shared by Dan Reecer, vice president of growth for Acala, e-commerce solutions provider Project Venkman has selected Acala as their technical partner.
Within this partnership, Acala will provide the technical basis for the loyalty program and digital collectibles initiative introduced by Project Venkman’s client, theCHIVE.
theCHIVE is a leading ecommerce company, known for its irreverent content and business collaborations with celebrities such as Bill Murray, Chris Farley and John Daly.
Gavin Gillas, CEO of Project Venkman, is fascinated by the prospects opened for his team by the partnership with the top-tier blockchain-based product:
We’re excited to partner with Acala and work across the Polkadot ecosystem to deliver a new class of rewards to brands and communities around the world. DeFi brings so many opportunities for consumers to own their loyalty rewards and we’re proud to collaborate with Acala to make this happen for millions of users in the coming months.
Technically, the blockchain-based instruments will be used for a fair and transparent distribution of rewards between customers of theCHIVE’s products and other customers of the Venkman project.
NFTs for Acala crowdloan supporters
Venkman and theCHIVE will harness Acala’s instruments for their initital NFT drop. Of the first 25 NFTs, five unique tokens will be distributed among contributors to Acala’s crowdloan campaign.
All Acala crowdloan participants who confirmed their emails are eligible for the lucky draw. Exchange addresses don’t count, so only those who contribute “transparently” can receive NFTs.
Acala and Project Venkman announced that more real-world products will integrate Acala’s tools into their business models.
