Less than 20 days ago, the German multinational sneaker and sportswear corporation Adidas launched the company’s Adidas Originals non-fungible token (NFT) collection and since then the NFT compilation has surged into the top 50 NFT collections in terms of sales.
Adidas NFT collection sees significant demand in less than 20 days
In late November 2021, Adidas revealed they were “excited” about the metaverse and said the company had partnered with Coinbase and acquired land in The Sandbox. The following week, Adidas told reporters that it had partnered with the NFT Bored Ape Yacht Club (BAYC) project and the Punks Comic series. In mid-December, the company released the Adidas Originals NFT compilation featuring Punks Comic, Gmoney, and BAYC.
Since then the NFT collection has done well in terms of sales, propelling its way into the top 50 NFT collections. At the time of writing, the Adidas Originals NFT collection is the 49th-largest NFT project in terms of sales. Between 13,801 buyers and 10,732 sellers, the NFT collection crafted by Adidas has seen 18,092 transactions. Adidas Originals has seen 14,781 ether or $57.6 million in sales since the day it launched.
Adidas Originals NFT Floor Approaching 1 Ether, Collection Sales Still Low Compared to Independent NFT Compilations
The data from Dune Analytics is a little different, with the Adidas Originals NFT having 18,770 sales and a total of 15,479 ethers, or nearly $ 60 million. The current floor price for a single Adidas Originals NFT is 0.704 ether or $ 2,729. However, the average sale today is 0.747 ETH or $ 2,896 and the highest sale on January 4, 2022 is 0.780 Ether or $ 3,024. The metrics indicate that there are 17,976 unique ethereum (ETH) addresses holding an Adidas Originals “Into the Metaverse” (ITM) NFT.
While Adidas is one of the first well-known brands and corporate entities to enter the top 50 NFT collections in terms of sales, a large number of independent NFT projects have seen a lot more demand. Axie Infinity NFTs have recorded $3.8 billion in sales, Cryptopunks gathered $1.8 billion, Artblocks acquired $1.1 billion, and BAYC just crossed the billion-dollar marker with 296,616 ether or $1,022,099,909 in all-time sales. The Adidas Originals ITM sales only equate to 5.63% of the total sales BAYC has recorded.
