The PSG (Paris Saint-Germain) FC, a soccer club in Europe, has taken its first steps to building an online presence in the metaverse. The club has filed a series of trademark applications to register its name in order to offer a number of services, including software, memorabilia, and articles linked to non-fungible tokens (NFTs) for authentication purposes.
PSG prepare for the metaverse
Paris Saint-Germain (PSG), a French football club with a large European following, is interested in having a presence in the metaverse, and is now ensuring that its name will be used in these ecosystems. The club has filed a series of trademark applications seeking to establish the trademark on several virtual souvenirs and trading cards, all authenticated by non-fungible tokens (NFTs).
The trademark application, which was introduced March 16th, includes downloadable audio and video recordings, downloadable multimedia files containing text, audio, and video relating to sports highlights, and goods for use offline and/or in online virtual worlds, all authenticated via NFTs. In addition to this, the PSG also included cryptocurrency wallet software in this application.
Michael Kondoudis, patent attorney who share the news on social media, said:
This filing represents the next logical step to protect the brand as it moves through the Metaverse. Clearly, the PSG sees the potential of the Metavers and prepares its trademark for the virtual economy which will dominate it.
Sports Teams Aiming for New Horizons
The PSG is not the first European soccer club to recognize the importance of the metaverse as an alternative to expand its reach and to attain new business opportunities. Another soccer club, the FC Barcelona, is preparing a series of actions to make a move into metaverse and NFT products. This is a trend that many sports organizations are following due to the business opportunities present within these elements.
Kondoudis, who has been following these brand moves, also thinks the trend will grow in the short term. He stated:
We expect the number of trademark filings from the professional sports industry for NFT and virtual products and services to increase over the next twelve months as brands realize the need for protection in the metaverse.
The PSG launched its own fan token in 2020, and planned to use crypto to pay for part of the contract of soccer powerhouse Lionel Messi, who was signed by the club in August.
