91 Percent of U.S. Consumers Have Heard of Crypto: Survey


A third of cryptocurrency owners haven’t heard of CBDCs

If you still haven’t heard of crypto, chances are you belong to a very small minority. According to a recent survey published by global business intelligence firm Morning Consult, 91% of US consumers are aware of crypto, underscoring the scope for its widespread adoption.

Nineteen percent of respondents who participated in the aforementioned survey say that they have owned some crypto.

At the same time, Morning Consult discovered that some of the hottest buzzwords in crypto, such as “DeFi” and “Web3”, have yet to enter mainstream consciousness.

Despite widespread media coverage, half of U.S. consumers who do not own digital tokens have not heard of the term “non-fungible token.” Even 13% of crypto owners are not familiar with the hottest trend in crypto, which indicates that not everyone in the crypto community is keeping tabs on the latest developers within the industry.

A third of cryptocurrency owners are unaware of the term “central bank digital currency” despite the fact that a large number of central banks around the world are working on launching their CBDCs. The vast majority of non-crypto owners (70%) have also not heard of government-issued cryptocurrencies.

Thirty-eight percent of cryptocurrency owners are not familiar with “Web3,” the controversial term that is supposed to refer to the next iteration of the internet. The concept has been harshly criticized by such prominent personalities as Tesla CEO Elon Musk and former Twitter CEO Jack Dorsey.

Sixty-nine percent of non-crypto owners have not heard of decentralized finance despite the fact that several major projects have sprung up over the past two years in this fast-growing sector.

At the same time, 40% of adults claim that the existing financial services are not innovative enough.


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