Starbucks Leverages Polygon for Web3 Push, Coffeehouse Chain to Issue NFT Stamps

NFT

On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and the company’s U.S. employees with the opportunity to earn non-fungible token (NFT) assets.

Coffeehouse Company Announces Starbucks Odyssey, Web3 Platform

Starbucks has gained a foothold in blockchain, Web3 and NFT technology by unveiling a new Web3 application powered by Polygon. ,[The] The new Starbucks Odyssey Experience will give members the ability to earn and purchase digital collectible tickets (NFTs) that will unlock access to new, immersive coffee experiences,” the company’s corporate stories and news page notes. -As one of the first companies to integrate with the leading loyalty program, Starbucks will create an accessible Web3 community that will enable new ways to connect with members and partners (employees).”

Polygon also confirmed the partnership on Twitter and in a blog post called “Starbucks Taps Polygon for Its ‘Starbucks Odyssey’ Web3 Experience.” In the blog announcement, Polygon states:

This one-of-a-kind loyalty program experience is powered by low fees and high transaction speeds on the Polygon PoS network.

Starbucks Odyssey Experience to Launch ‘Later This Year’

Starting today, Starbucks customers and employees can join the waitlist in order to get an exclusive invitation to the Starbucks Odyssey experience. The company says the platform will be launching live “later this year.” Ryan Butz, the vice president of loyalty, strategy and marketing for Starbucks says the technology is well positioned with the company’s sustainability goals.

“Creating Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” Butz said in a statement Monday. The VP of Loyalty Rewards noted, “We have taken a very thoughtful and thorough approach to which blockchain to use and Polygon’s fast, low-cost and carbon-neutral network is the perfect foundation for our first digital community. “

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