Dapper Labs has officially partnered with the National Football League (NFL) to launch a non-fungible token (NFT) marketplace.
The NFL, along with the NFL Players Association (NFLPA) have agreed to a deal with Dapper Labs to create exclusive NFT digital video highlights as well as launch a new market. The idea is to take the massive success that NBA Top Shot has been for Dapper Labs and translate that into the NFL. With over 300 million fans worldwide, the potential reach of the NFL version of Top Shot has the chance to grow even greater than its predecessor. NBA Top Shot is currently the
In the same way that Top Shot works, the unnamed project will allow fans to engage by collecting digital video moments from past or current seasons. Highlights will include moments from recent games, as well as notable pieces from legendary players from the past.
“From the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums.As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to provide NFL fans around the world with the moments they’ve been waiting for, ”said Joe Ruggiero, Senior Vice President consumer products for the NFL.
While the exact terms of the deal have yet to be disclosed, but will likely make Dapper Labs the second largest source of digital licensing revenue for the NFL. The first being the widely popular EA Sports Madden video game series around the world. The NFL and NFLPA will also receive equity in Dapper Labs. The product is expected to launch before the end of the current NFL season in February 2022.
The popularity of NBA Top Shot
Dapper Labs first launched NBA Top Shot in October 2020, and already it has become the biggest platform of its kind. At one point in February 2020, the daily sales volume in the market reached almost $ 50 million in a single day with less than 50,000 users. By the spring, the total sales eclipsed $700 million. At the same time, famous collector NFT Pranksy purchased a leading account for $ 100,000, breaking another platform record.
While the market has cooled off since the winter rush on NBA NFTs, with users on the platform falling 26%, total sales are still up more than $21%.
