The American movie chain – AMC Entertainment Holdings – continued to expand its cryptocurrency efforts by allowing customers to purchase digital gift cards with Dogecoin (DOGE). The service will be available on the company’s website, its mobile app, and in theatres, as people will need a BitPay Wallet to execute the purchase.
Dogecoin enters the movie industry
According to a recent Twitter poll by AMC CEO – Adam Aron – nearly 80% of attendees responded positively to the idea of the world’s largest movie theater chain adding Dogecoin as a payment method among other cryptocurrencies. What’s more, Elon Musk – one of the most prominent supporters of the meme coin – liked his tweet.
It seems the results were hard to ignore because today Aron announcement that AMC would start selling digital gift cards (up to $ 200 per day) in exchange for Dogecoin and other digital assets using a BitPay wallet.
The ever-vocal crypto community was quick to discuss the matter under his tweet. Comments like “This is great news for AMC clients,” “Dogecoin to the moon,” and “DOGE is here to stay” were some of the top replies.
It should be noted that the news had a positive impact on the price of the coin itself as it rose more than 10% after the decision was announced. Despite retracing slightly since then, DOGE is still among the few coins in the green today.
DOGE has followed BTC, ETH, BCH and LTC
AMC Theaters became the world’s largest movie theater chain after acquiring Odeon Cinemas, UCI Cinemas and Carmike Cinemas in 2016. Founded in 1920, it hit over $1 billion in revenue as of last year.
The company jumped on the cryptocurrency bandwagon in mid-August. Back then, AMC revealed it would add bitcoin as a payment option by the end of 2021. Thus, it joined other global brands that had previously adopted the main cryptocurrency, such as Philipp Plein , Quiznos, Sheets, etc.
Later on, in September, America’s movie theatre chair said it would expand the number of cryptocurrencies accepted as a means of payment. Namely, these assets were Ethereum (ETH), Bitcoin Cash (BCH), and Litecoin (LTC).
