On October 8, the leading California-based talent agency Creative Artists Agency announced it has inked a deal with the infamous non-fungible token (NFT) asset collector known as “0xb1.” The influential talent agency aims to help pseudonym 0xb1 monetize the vast NFT collection and bolster ‘top brands looking to enter the NFT space’.
0xb1 Partners With Creative Artists Agency to Bolster ‘Advisory Partnerships’
This week the well known talent agency based in Los Angeles, Creative Artists Agency (CAA), revealed it has partnered with a crypto NFT whale called “0xb1.” The character has a Twitter profile and 53,000 followers after joining the social media platform in November 2020. The CAA told The Hollywood Reporter on Friday that it had signed an agreement with the alias 0xb1 and that it was targeting to help “monetize their NFT collection through licensing and brand partnerships.”
0xb1 is an avid NFT collector and the address holds or once held a number of extremely expensive NFTs. 0xb1 brings together NFT collections such as Cool Cats, Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), among a number of individual NFTs as well. In order to help 0xb1, the talent agency CAA will facilitate “advisory partnerships.” Using the social network account on Twitter, 0xb1 confirmed that he had partnered with the Los Angeles-based company. CAA also inked a deal with the BAYC’s Jenkins The Valet on September 22.
Intellectual property licenses for the most popular non-fungible token (NFT) assets and collectibles have been all the rage these days. On September 1, Bitcoin.com News reported on the talent giant United Talent Agency (UTA) signing a deal with the prominent NFT projects Cryptopunks, Autoglyphs, and Meebits. As far as 0xb1 is concerned, the NFT collector is a mega whale and onchain sleuths have been following its onchain movements and NFT purchases for quite some time.
Onchain Detectives Track Movements Of 0xb1 And NFT Purchases
For example, the Twitter account dubbed “Decentral Station” noted that it may not have been an individual but a fund. “First thought [that] occurred to my mind is [that] this is definitely not an individual,” Decentral Station said. “Probably a fund. Because managing 9 figures needs manpower. So [I] tried to find out the origin. 0xb1 was funded initially with 1 ETH and 235,000 LINK from Celsius wallet.” Decentral Station gives an excellent analysis of the onchain movements of 0xb1 just like Nick Chong on January 3, 2021. Chong declared:
By far, one of the most interesting ethereum addresses I’ve seen is @0x_b1. It’s also a pretty interesting social experiment – a $ 300 million whale setting up a Twitter account for fun. Check their biography.
Then months later on September 27, 0xb1 addressed some of the speculation behind the account. “Greetings Metaverse and Web3 builders,” 0xb1 said last month.
“The team behind @ 0x_b1 finally wanted to answer some of the speculation about this account and its origins. While we can’t reveal too much, we would like to introduce ourselves. We previously managed the funds held in the 0xb1 address in 2020 till May 2021, but have since escaped that relationship & no longer have any association with those funds or the organization(s) from whence they came. The team behind this Twitter has always remained the same.” 0xb1 added:
Soon we will become MORE active again – not as a fund per se, but as a team of crypto natives and tech-savvy committed to the ethics, culture, and future of the decentralized economy. In the coming weeks, we will announce a new defi primitive that the team has been heads-down building [for] the past 6 months. This platform, aptly named Fodl Finance @fodlfi, is the first true on-chain primitive for leveraged long / shorts without finance rates. More information on this soon.
NFT deals between talent giants and collections like the Cryptopunks, Autoglyphs, Meebits, and 0xb1’s recent signing, clearly shows that intellectual property tethered to the world’s most popular NFTs are becoming commonplace in the crypto industry. Last April, an NFT astronaut character called Aku created by Micah Johnson “was selected for television and film projects by Anonymous Content and Permanent Content, a joint venture of Shawn Mendes and his manager, Andrew Gertler,” according to Todd Spangler. by Variety.
