Floki Inu, a cryptocurrency project inspired by Elon Musk’s dog Shiba Inu, is stepping up its marketing efforts.
His team has just announced that the token will be promoted on the Burj Khalifa, the legendary skyscraper in Dubai which remains the tallest building in the world.
The advertising campaign is meant to help Floki Inu gain a footing in the Middle East.
The coin’s logo will be projected onto the 2,722-foot-high skyscraper on December 3 amid the main UAE National Day celebrations.
In a first for the Burj Khalifa, it will be displaying the word “cryptocurrency,” further legitimizing the industry.
The cryptocurrency project, which competes with Dogecoin and Shiba Inu, has also partnered with several football clubs.
Floki Inu also came under severe criticism for taking over London’s transportation system with its aggressive ads.
