In an effort to revolutionize fan engagement, French esports organization Team Vitality has announced its collaboration with popular blockchain project Tezos as part of a three-year partnership agreement.
Team Vitality Partners Tezos
Announcing the development in a press release shared with CryptoPotato today, the partnership, which is considered the biggest since the inception of Team Vitality, will span from 2022 through 2024.
Commenting on the news, Nicolas Maurer, CEO of Team Vitality, said working with Tezos could be a game-changer and put the organization on track to make 2022 the biggest year in its history.
“The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey,” Maurer added.
More fan engagement
Team Vitality said the partnership with Tezos will allow fans to engage with their star players and teams.
Through this partnership, Team Vitality will create special ways for fans to have unlimited access to their favorite teams and star players, as well as reward them for their support throughout the years.
In addition to bringing fans closer to their favorite teams and players, Team Vitality noted that their supporters will be educated on the benefits associated with blockchain technology in the gaming industry.
“Esports and gaming fans are some of the most tech savvy and engaged communities and through the Tezos blockchain, Team Vitality will clearly show the huge benefits of blockchain technology and the importance of using it responsibly to create an engaging fan-centric experience,” the popular French eSport firm said.
Tezos joins the esports industry
Notably, Tezos’ partnership with Vitality marks one of the first steps for the popular blockchain project in the esports gaming industry.
For Tezos, the joint venture is part of efforts to support the growth of blockchain and the gaming ecosystem, especially now that Play-to-Earn (P2E) games are becoming increasingly popular.
Mason Edwards, chief of staff at the Tezos Foundation, said the partnership is a milestone for European esports teams, which comes at a time when blockchain and gaming companies are focused on building a fan-centric and gamer-centric future for eSports.
