While bitcoin, non-fungible token (NFT) assets, ethereum, and cryptocurrencies had an incredible year in 2021, none of the trends made it into Google’s “Year in Search” review. Currently, interest in bitcoin, in terms of Google searches has dropped considerably since the week of May 16th through the 22nd of last year. Search trends for the term “bitcoin” have slid 72% since it scored the highest score of 100 last May to today’s score of 28.
Global search queries for “Bitcoin”, “Ethereum” and “Cryptocurrency” continue to slide
Interest in bitcoin, NFTs, cryptocurrency, and ethereum has declined according to Google search trends. Essentially, the Google Trends web page analyzes the popularity of top search queries globally and regionally and evaluates specific terms and phrases based on the number of searches.
Last year, crypto-assets like BTC and ETH reached all-time price highs and interest increased a great deal during those specific time frames. Typically, when the price reaches new heights, Google Trends shows that queries worldwide increase and the opposite happens when the price sinks.
Metrics show that the term “bitcoin” peaked at 100 in the week of May 16 to May 22, 2021. Search query for “bitcoin” was also high in January and February 2021, surpassing 75 points.
Today, the score is 72% lower than the stats recorded in May as the term “bitcoin” currently has a score of 28. The search query “ethereum” has a score of 8 today which is 68% lower than its highest 2021 score of 25 points. The term “cryptocurrency” has a score of 3 on January 7, 2022, but in May it reached a high of 12.
“NFT” search query hits 100 this week, “How to sell Bitcoin” search phrase drops, “How to sell Ethereum” increases
The shorthand term for the non-fungible “NFT” token just peaked at 100 this week, according to statistics from Google Trends on Friday. In the first week of January 2021, the search query “NFT” only had a score of 1. The search trend for “NFT” increased slowly over the first six months, but at the end of 2021 and into the new year, it has jumped dramatically to its current all-time high.
While the global cryptocurrency market valuation of the entire crypto-economy has dropped in recent times, searches using the phrase “how to sell bitcoin” are low with a score of 12 on Friday. That’s 88% lower than Google Trend’s “how to sell bitcoin” high during the week of February 14th through the 20th of last year.
That week, the query for the phrase “how to sell bitcoin” hit 100, while “how to sell ethereum” got a 12. Interest in the phrase “how to sell ethereum” Has changed to 15 today.
