Jeff Zeller has been appointed by CryptoCom NFT as NFT’s senior director of partnerships and business operations, an exchange PR said Wednesday. Zeller previously held senior roles at Sony Music and Apple and was director of entertainment partnerships and marketing at ESPN before joining the crypto company.
New CryptoCom NFT Senior Director
The announcement shared with CryptoPotato informed about the hiring of Zeller, who came directly from ESPN. The company said it works in line with other protocols from the non-fungible token industry, which tapped former sports and entertainment executives.
NFTs continue to attract massive attention from people outside the crypto landscape, as seen in Eminem’s purchases and Melania Trump’s digital collection releases.
CryptoCom’s NFT platform has been the brainchild of another former music industry executive – Joe Conyers III. The cryptocurrency company has since worked with notable names like CryptoComNFT, Aston Martin, Formula1, UFC, and Snoop Dogg to launch digital artwork.
“Joining CryptoCom NFT for me is the convergence of my personal interests as well as my career experience, and I am grateful to Conyers, Gilad Rodkin, Steve Kalifowitz, Chris Yang and the rest of the organization for this opportunity.” – Zeller commented about his new job.
How Will NFTs Boom?
With previous experience, including content property creation like Michael Jordan’s The Last Dance and 30 for 30, CryptoCom believes Zeller will bring the necessary background to take the firm’s NFT platform to another level.
Zeller will report directly to Conyers and manage the launch and expansion of NFT programs with “key strategic partners,” the announcement said.
Conyers, the head of CryptoCom NFT, expects non-fungible tokens to receive even broader adoption this year, after the impressive 2021.
“NFTs have offered a tremendous opportunity for creators to better engage with fans across a range of industries, but have been particularly successful in sports and entertainment. As the technology continues to evolve and mature, so will its uses – and Jeff’s experience in both industries is the perfect blend to help CryptoCom NFT expand our partnerships and take the platform next level form. – concludes Conyers.
