Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could be due to a lack of awareness of the benefits that the inclusion of non-fungible tokens (NFTs) could bring to the industry.
Gamers “don’t understand” when it comes to NFT
An executive from Ubisoft, a leading mainstream entertainment and video game company, has opined on the cold shoulder that fans and gamers have given NFTs. In an interview with Finder, Nicolas Pouard, who is in charge of blockchain developments at the company, said gamers still don’t understand the benefits these things could bring them. Poard said:
I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation.
He further explained that one of the purposes of including NFT is to allow players to have true ownership of in-game assets and sell them after they finish playing a game. beneficial. But they don’t understand right now,” he remarked.
Ubisoft Pushes Forward in Spite of Opposition
The statements made by Pouard reveal that, while the company is very aware of the opinion that a segment of the gaming community has on the topic, Ubisoft is going forward with the idea of building gaming experiences that integrate NFT elements.
Ubisoft is one of the traditional game companies that has been experimenting with blockchain and NFT themes for quite some time. It is believed to be the first company of its kind to create its own NFT marketplace, called Quartz. Thanks to Quartz – built on top of the Tezos network – Ubisoft already offers NFT items for some of its franchises.
But Ubisoft is not the only big gaming company slowly bringing NFTs into their world. Yosuke Matsuda, President of Square Enix, announced the importance of NFTs and play-to-earn economies for the new generation of gaming in a new year’s letter. Konami also recently pulled in $160K in an NFT auction commemorating the 35th anniversary of Castlevania, one of its most successful franchises.
