Benedetto Vigna – CEO of Ferrari – felt that the blockchain and NFT industry are niches that “deserve some attention”. As such, the executive hinted that the luxury sports car maker may continue its cryptocurrency endeavors in the future.
‘Blockchain and NFT Can Be Interesting for Us’
While outlining the Q4 2021 results during the recent earnings call, Ferrari CEO Benedetto Vigna asserted that the firm will focus on the Web3 universe in the future.
“We are strengthening our relationships with leading technology partners such as Amazon Web Services in Wales to be at the forefront of digital technologies and Web 3.0.”
The top executive added that blockchain technology, Web3, and NFTs are interesting areas for Ferrari. Those could help for the brand’s future development and strengthen its position as a leading company in its field, Vigna noted:
“I think, as we said, it’s important that we look and see how new technologies can help our brand. Of course, digital technologies, the web 3.0 technologies they use, Blockchain and NFT are an area that can be interesting for us, it deserves some attention.
The CEO acknowledged that the cryptocurrency industry has been evolving at a fast pace. He also outlined that some of Ferrari’s rivals have already dipped their toes in the digital asset space, meaning that “The Prancing Horse” should do the same to catch up with the competition.
Ferrari’s NFTs
The Italian sports car manufacturer took its first steps into the crypto world at the end of 2021. At the time, it partnered with the Swiss technology company – Velas Network AG – to create non-fungible tokens for its fans .
The digital collectibles will be available for purchase from March 2022 (when the next season of Formula 1 begins).
Mattia Binotto – Managing Director and Team Principal of Scuderia Ferrari – described Velas as an entity that “makes innovation and performance the hallmark of technologically advanced products and services”.
Farhad Shagulyamov – CEO at the Swiss organization – said teaming up with Ferrari comes as a natural move since the Italian brand is an ”icon of excellence.”
As part of the deal, Velas also became title sponsor of the Ferrari Esports Series, “The Prancing Horse” one-make series and the Esports team that will compete in the F1 championship.
