Victoria’s Secret has revealed a revolutionary NFT use case: virtual lingerie
Lingerie giant Victoria’s Secret has filed multiple trademark applications with the US Patent and Trademark Office, indicating it intends to sell virtual underwear, shoes, headwear , eyewear, bags and fashion accessories, according to trademark attorney Josh Gerben.
The company also plans to organize virtual fashion shows, according to its filing.
Victoria’s Secret, which was founded by the late American businessman Roy Raymond in the late 1970s, became the largest lingerie retailer in the United States in the early 1990s.
The brand emerged as a fixture in popular culture with the launch of the iconic annual fashion show that would attract the world’s famous models, including Claudia Schiffer, Heidi Klum, Gisele Bündchen, Tyra Banks and Candice Swanepoel.
After a 14-year run, the show was axed in 2019 due to declining ratings and mounting criticism. Its cancelation was also accompanied by the resignation of chief marketing officer Ed Razek, who was responsible for picking models. Last year, the company also abandoned its scantily-dressed Angles in favor of a more progressive alternative, “VS collective.”
Victoria’s Secret had to revamp its brand image after a slew of controversies, becoming more inclusive.
A multitude of repositories linked to the metaverse
Gerben recently told Forbes that he expects virtually every major brand to be ready for the Metaverse within the next year:
I think you’re going to see every brand that you can think of making these filings within the next 12 months.
As reported by U.Today, fast food chain McDonald’s, retail company Walmart and sportswear giant Nike have all filed their respective applications to offer products in the virtual world.
