The multinational music corporation Universal Music Group (UMG) announced the company has partnered with the non-fungible token (NFT) platform Curio on Thursday. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and recording artists worldwide.
The Curio platform will be the global point of sale dedicated to Universal Music Group’s NFTs
Following UMG’s Non-Fungible Token (NFT) Metaverse Music Group Project featuring four Bored Ape Yacht Club (BAYC) NFTs, the music-based entertainment company has revealed a new partnership with NFT Curio NFT. The NFT Curio market platform was launched in 2020 and has issued over 75,000 NFTs to date.
According to UMG’s announcement, Curio will be used to bolster “future NFT projects from its unrivaled roster of global artists and labels, providing greater scalability and flexibility to issue authentic fan-orientated collectibles, carefully curated for each project.”
Universal Music Group is a well-known company with roots in music dating back to 1934. In 1996, UMG’s parent company officially became known as Universal Studios, Inc., and the multinational’s music division was dubbed: Universal Music Group.
UMG has a wide array of recording artists worldwide including Sting, Taylor Swift, Billie Eilish, Lil Wayne, Adele, Rihanna, Mariah Carey, Jay-Z, Coldplay, and more. Michael Nash, UMG’s executive vice president of the firm’s digital strategy unit said that NFTs are a great way to interact with a recording artist’s fans.
“UMG and our labels are focused on developing NFT projects that engage and speak authentically to our artists’ fans and new audiences,” Nash said in a statement. “With Curio, our labels will have a secure and dedicated platform to host these premium projects and offer new opportunities for collectors and fans around the world to acquire unique pieces, inspired by their favorite artists and labels”, added the leader. from UMG.
Nash further noted that Web3 is on UMG’s radar and stated:
UMG is focused on developing new opportunities in this space that place our artists and labels at the forefront, working to ensure that the evolution of Web3 provides exciting new avenues for their creativity.
Curio co-founder says UMG’s huge catalog offers “unlimited opportunity to deliver value to fans around the world”
The non-fungible token (NFT) ecosystem has grown into a billion-dollar industry very quickly and UMG is following many well-known brands that have entered the space. The list of NFT industry participants includes companies such as Coca-Cola, Pepsi-Cola, Budweiser, Adidas, Arizona Iced Tea, Rolling Stone, Topps, Major League Baseball (MLB), Nike, Gannett News, Coachella Festival, Konami, Ubisoft, and more.
One recording artist that has already worked with Curio NFT is System of a Down’s (SoaD) lead vocalist, Serj Tankian. Bitcoin.com News spoke with Tankian about his NFT collection and working with Curio on his exhibition.
Regarding the partnership with UMG, Curio co-founder Ben Arnon said the company is looking forward to working with UMG “in the NFT and Web3 space.” “UMG has an extensive catalog with limitless opportunities to deliver value to fans around the world,” Arnon remarked during the announcement.
