On Friday, the National Association for Stock Car Auto Racing (NASCAR) announced the firm launched digital collectibles for this year’s Daytona 500. NASCAR’s series of limited-edition Daytona 500 NFT drops is part of a partnership with the Wax blockchain team.
NASCAR Unveils 2022 Daytona 500 NFT Collection
NASCAR plans to issue Daytona 500 non-fungible token (NFT) collectibles and 500 ticket holders can get one NFT per wallet. The stock car racing company emailed 25,000 Daytona 500 ticket holders about the event ahead of launch.
According to the announcement sent to Bitcoin.com News, ticket holders had 24-hour notice to sign up for a Wax blockchain wallet in order to enter the contest. “500 NFT winners were automatically entered into a draw to win one of five autographed NASCAR driver helmets,” a representative told Bitcoin.com News.
The stock car racing company announced the official launch of digital collectibles on February 16. NASCAR explained that it chose Wax because it wanted to “ensure that as many people as possible can take part in the fun of this historic event.”
Furthermore, NASCAR said the Wax blockchain network is “certified carbon neutral by ClimateCare and uses 220,000x less energy than its competitors.” Prior to its partnership with NASCAR, Wax has collaborated with Topps, Hasbro, Mattel, and Funko. The Daytona 500 broadcast netted Fox around 4.83 million viewers last year, which is less than the 7.33 million viewers who watched the race in 2020.
“There is unprecedented excitement as the 2022 Daytona 500 approaches, and we want to thank our fans for their continued dedication to the sport by offering ticket holders a free digital collectible to commemorate the Great American Race,” said said NASCAR chief digital officer Tim Clark. in a statement sent to Bitcoin.com News. The NASCAR executive added:
Fans want to engage with brands in new and unique ways and this is another step in that process.
NASCAR Daytona 500 NFT Tracks Super Bowl Commemorative NFT Tickets
The decision to give NASCAR Daytona 500 ticket holders NFTs follows the NFTs given to NFL Super Bowl ticket holders and Ticketmaster. The NFL has given fans virtual commemorative tickets so attendees can commemorate Super Bowl LVI forever.
NASCAR’s announcement published by nascar.com writer Scott Bernberg says “The Super Bowl’s got nothing on the World Center of Racing.” Moreover, William Quigley, the CEO of Wax remarked that he believes “the Wax blockchain is the only chain fast enough to keep up with NASCAR.”
The partnership between Wax blockchain and NASCAR follows the racing company’s NFTs with Candy Digital. Last week, Candy announced the launch of 23 NASCAR Cup Series vehicles called “Candy Racing Digi Casts” in partnership with Race Team Alliance.
