The blockchain-based virtual world Decentraland has announced the launch of a Metaverse Fashion Week that is scheduled to take place on March 24 – 27, 2022. According to the announcement, a large number of well-known fashion brands such as Dolce & Gabbana, Selfridges, Tommy Hilfiger, Jacob & Co, and more will be participating in the four-day metaverse fashion event.
Decentraland will host a 4-day fashion event featuring high-profile designers and luxury fashion houses
At the end of March, the blockchain-based metaverse Decentraland will host a fashion week featuring a “list of digital catwalk stars.” Decentraland revealed Thursday that the Virtual World’s Metaverse Fashion Week will feature digital apparel, feature virtual fashion shows and hold afterparties. Decentraland’s Metaverse Fashion Week will feature many well-known names in the global fashion industry.
According to Decentraland, the four-day fashion extravaganza will accent appearances by Vogue Arabia, Elie Saab, Guo Pei, Etro, Jacob & Co, Dolce & Gabbana, Selfridges, Tommy Hilfiger, Fewocious, Dundas, Cavalli, Paco Rabanne, Hogan, Franck Muller, Garrett Leight, Cavalli, and The Fabricant. The fashion week participants will be able to congregate in Decentraland’s latest district dubbed the “Luxury Fashion District.” The four-day event will be presented by UNXD and Vogue Arabia, according to the Decentraland team.
“Fashion and high fashion are nothing new to the metaverse,” Sam Hamilton, creative director of the Decentraland Foundation, said in a statement sent to Bitcoin.com News. “Decentraland has been at the forefront of rare and in-demand digital fashion since the launch of avatar wearables in 2020. Since then, designers have pushed the technical and stylistic boundaries of Decentraland wearables and created a booming economy with over $1 million in wearable avatar sales last year.
The fashion event will kick off with the London retailer Selfridges opening a metaverse store. Paco Rabanne and Victor Vasarely will provide an “immersive experience” during the Selfridges store opening. At the center of the event, a futuristic runway will be presented by Dolce & Gabbana, Dundas, Etro, and more.
The announcement notes that there will be a myriad of metaverse mode experiences and Tribute Brand will be making special “decentralized and portable drops”. Additionally, Meta-Tokyo will feature a pop-up museum featuring photos of model and DJ Amiaya.
