The multinational mass media and entertainment conglomerate Warner Bros. has announced the firm is working with Cartamundi Group in order to launch DC Comics-themed hybrid trading cards. DC multiverse fans can leverage the Hro application in order to gain access to their favorite DC superheroes, supervillains, and other DC characters.
Warner Bros. Reveals DC Comics Themed NFT Collection – Digital Collectibles Issued Via the L2 Immutable X Protocol
Warner Bros. plans to release millions of physical DC Comics-themed cards designed by the Cartamundi Group that are also linked to tradable non-fungible token (NFT) collectibles. Cartamundi is a manufacturer of card and board games and the company owns the Ace brand of playing cards. According to the announcement released on March 10, Warner Bros. plans to release the hybrid collectibles through a new platform called the Hro app. The announcement further clarifies that hybrid collectibles packs will cost between $5 and $120.
The redeemable DC Comics-themed NFTs will be issued using the Ethereum-based layer two (L2) protocol Immutable X. “DC Hybrid Trading Cards by Hro will hit shelves and digital wallets in March 2022, with additional and limited-edition content coming throughout the year,” the DC Comics NFT collection announcement details. Moreover, Warner Bros. also noted that the action film “The Batman,” will also be featured among the DC Comics-themed hybrid trading cards.
The NFT compilation of digital collectibles slated to premiere later this month isn’t the first time DC Comics has released NFTs. In mid-October 2021, the company released what DC Comics called “the biggest NFT drop ever,” at last year’s Fandome conference. Additionally, DC Comics competitor Marvel has also dropped Marvel-themed superhero and villain NFTs for the past 12 months.
Warner Bros. Executive Says NFTs Bring Fans a ‘New Way to Engage With Their Favorite Characters From Across the DC Multiverse’
DC Comics has also worked with Veve Collectibles and has released NFT collectibles featuring some of the company’s most well-known comic book characters. Warner Bros. has been dropping NFT collections from different movies like the Matrix NFTs from the recent film “The Matrix Resurrections.” The Matrix NFTs were issued after Warner Bros. launched official Space Jam NFTs with the Miami-based firm Nifty’s.
“Trading cards have been fan favorites for decades. Combining that excitement for collecting with a personalized NFT is just awesome, and this program brings the DC brand to fans in a way that has never been done before. “, remarked Pam Lifford, president of the Global Brands and Experiences department at Warnermedia during the announcement. “This platform will offer fans a whole new way to engage with their favorite characters from across the DC multiverse and even expand their ability to interact with other collectors.”
