On Friday, Universal Music Group’s Web3 label dubbed 10:22PM revealed it purchased the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) #5537 for more than $360,000. 10:22PM says that BAYC #5537 will become the female manager for the first-ever metaverse group.
10:22 PM UMG Acquires Bored Ape #5537 for 125 Ether
Universal Music Group (UMG) and the firm’s Web3 label 22h22 explained on Friday that the metaverse group called KINGSHIP now has a new manager. 10:22 p.m. acquired Bored Ape Yacht Club (BAYC) NFT #5537 for over $360,000 or 125 ETH at the time of settlement. In addition to being identified as Bored Ape #5537, the Web3 label specifies that the female character will be the manager of KINGSHIP and will be called “Manager Noët All”.
UMG revealed the Web3 label 10:22PM and the KINGSHIP group in mid-November 2021. Interestingly, on the same day, the hit record producer professionally known as Timbaland announced the launch of a BAYC entertainment label called Ape-In Productions (AIP). The metaverse group KINGSHIP includes a Mutant Ape Yacht Club (MAYC) NFT and three Bored Ape NFTs.
The announcement reveals that in addition to buying the latest BAYC, the official KINGSHIP website and Discord have been launched. The new site and Discord channel aims to “provide fans and the collecting community with information on band activities, new developments, including whitelisting access and future activations.”
UMG has been delving into NFT technology quite a bit this year, as the company revealed a partnership with the NFT marketplace Curio in mid-February. At the time, the entertainment giant said it had plans to showcase NFTs tied to the firm’s many music labels and hit recording artists. During the first week of March, UMG announced a partnership with Billboard and the Flow blockchain.
22:22 founder says manager Noët All will help drive the story
Friday’s announcement explains that KINGSHIP was created by 10:22 PM founder Celine Joshua. “We’ve been incredibly busy developing KINGSHIP since our initial announcement and I’m excited to introduce Manager Noët All, one of the many new characters that will be joining the KINGSHIP universe,” the founder explained at 10:22 PM in a statement sent to Bitcoin. . com News on Friday.
10:22PM’s Celine Joshua added:
As the manager of the group, Manager Noët All will help drive the storyline and allow us to communicate with the community. We hope to make the KINGSHIP universe as entertaining and immersive as possible, while simultaneously building value for holders.
The 22:22 founder further explained that now that the Discord channel is open, the KINGSHIP community can log in to get updates and interact with other community members. “Stay tuned, there’s so much to come,” the 10:22 p.m. founder added.
On the NFT marketplace Opensea, 10:22PM’s founder goes by the name “Celinethethird,” according to the Opensea profile attached to the ethereum address “0x8Ad.” The address also leverages the ENS domain “1022pm.eth,” and it holds a significant number of NFTs. At the time of writing, 1022pm.eth owns 105 NFTs from 45 different collections. While 1022pm.eth is a fan of BAYC and MAYC NFTs, the address also holds Doodle #5707, Bored Ape Kennel Club NFTs, World of Women (WoW) NFTs and Invisible Friends #276.
The entire BAYC and MAYC ecosystem has seen strong demand over the past two weeks after the creators of NFT announced the acquisition of Intellectual Property (IP) Cryptopunks and Meebits. Yuga Labs has decided to license commercial rights to NFTs to NFT holders. Additionally, the community recently saw the launch of Apecoin this week and the creation of the Apecoin DAO.
