The world changes constantly, sometimes in minor ways, sometimes in major ones. However, every now and then, there is a small event that causes huge changes down the road. The launch of Bitcoin back in 2009 was one such event. It led to the development of new coins, which created the broader crypto industry. Then came Ethereum, which shifted the attention to the blockchain, showing that it can record and execute code and allow for all kinds of decentralized products.
A few years later, now there are multiple massive trends, such as DeFi, NFTs, the metaverse, and more, and all of that is leading up to the creation of Web 3.0 — the next stage in the evolution of the internet. However, that is not the end of the line, either. With Web 3.0 on the way, brands and companies are slowly realizing that they have to switch to this new technology and find a way to adapt or be left behind.
This need led to the creation of new projects, such as SUKU, which offers an infrastructure that will allow brands to get adapted better, and grant them a boost in the physical and virtual worlds alike. So, how does SUKU do it? What problems does it solve, and what are the benefits that it offers? If you wish to learn more about this, we will explain everything now.
How Does SUKU (SUKU) Work?
SUKU is a project that was founded back in 2016 by former Deloitte Blockchain executives. They created it with the idea of speeding up the arrival of Web 3.0 by revolutionizing the way brands and creators interact with their users, fans, and customers.
Now, SUKU offers a variety of solutions, from Engage-2-earn solutions to NFT marketplaces, with all of it being aimed at empowering the brands that are willing to embrace innovation and new technologies that come with the inevitable arrival of Web 3.0. The project’s solutions can allow brands and creators to engage with the audience in entirely new ways, in both the physical and virtual world. It is rewarding for everyone, including the brands who can prove themselves as trustworthy and transparent; consumers who know what they are buying; and supply chain participants, who receive incentives for offering data that reveals the history of each product.
What Problems Does SUKU (SUKU) Solve?
First, let’s start with the problems that the project aims to solve, as that is crucial for understanding the project’s importance. With that said, SUKU can help by:
Empowering innovative brands and creators
Brands and creators have realized that they need to switch to blockchain technology a while ago, and some have already tried it, while others were hesitant to make the move, but they still keep an eye on the space and what is happening inside. They all realize, however, that using this technology will be unavoidable in the future.
SUKU can help the brands leverage the Web 3.0 values, and in doing so (preferably early on), they will win their customers. This is especially true when it comes to the meta customers who are excited about the prospects of the metaverse. In the end, SUKU is a good way for firms to up their game, and to do it with experts’ assistance, rather than try to figure things out on their own.
Increases transparency
Blockchain technology brings many benefits, such as immutability, quick and cheap global transactions, increased security, as well as transparency. When it comes to brands and businesses, this is especially important in terms of supply chains. Thanks to the blockchain, users can scan the products and confirm their legitimacy, see their origin and history, and know what it is they are buying.
Easy access to NFT and metaverse
NFTs and the metaverse have come almost hand-in-hand, with the NFT sector blowing up in early 2021, and metaverse arriving some months later, near the end of the year. But, most, if not all metaverses rely on NFTs and offer all kinds of things in the form of NFT. With metaverse being the hot topic now, a lot of brands are also interested in expanding into that sector. Fortunately for them, SUKU can provide infrastructure to expand the brand and their community into the metaverse.
Benefits of SUKU (SUKU)
With that said, let’s now talk about what can SUKU do for you, and what does it have to offer to its users.
Access to InfiniteWorld
The first benefit of SUKU is access to one of its main products, InfiniteWorld. This is a metaverse infrastructure platform that works as a bridge between the digital world and the physical one. Meanwhile, it also empowers the leading creators, brands, companies, and others, with some of its own solutions. These solutions allow users to drive consumer engagement, monetize it, and even create it in the first place, using some of the most popular products of the crypto industry, such as non-fungible tokens.
SUKU Omni
Next, we have SUKU Omni, which is a product that makes it easy for brands to revolutionize their supply chain data and analytics and transform them into verified stories for consumers to engage with. Producers of finished goods, as supply chain participants, are incentivized to provide manufacturing and sourcing data for their products. In exchange, they receive rewards. As a result, consumers can easily verify products, brands can prove that they are transparent and trustworthy, and supply chain participants submit the information that enables transparency, in exchange for rewards.
SUKU DeFi
Finally, we have SUKU DeFi, which allows supply chain participants to access the project’s DeFi protocol and receive incentives for providing data about the products, as mentioned earlier. An additional advantage of this is that supply chain participants can use rewards that they are receiving to take advantage of microloans, which can help grow their business even further.
Bottom Line
SUKU is a project that understands that Web 3.0 is inevitable, and it positioned itself as the gateway for brands willing to adopt Web3 solutions. As such, it has a lot of work ahead of it, but it emerged just at the right time to become the go-to project for companies and creators who wish to join Web3 early on. As such, it likely has quite a prosperous future ahead of it, which is why we see it as an excellent investment opportunity.
