The Italian luxury brand Michele Franzese Moda has announced the firm is accepting crypto assets for payments. The company revealed the decision via Michele Franzese Moda’s online magazine in an article called “Its Time for Crypto.”
Italian luxury brand Michele Franzese Moda says “It’s time for crypto”
According to the company’s fashion news blog, Michele Franzese Moda will accept bitcoin (BTC) and a number of other crypto assets for items from the luxury catalog. The announcement message states that it is time for the luxury brand to accept crypto and that e-commerce and Android shoppers will now be able to pay with digital currencies.
Currently, Michele Franzese Moda will accept payments in bitcoin (BTC), bitcoin cash (BCH), bitcoinsv (BSV), cardano (ADA), dogecoin (DOGE), ethereum (ETH), voyager token (VGX), solana (SOL), polkadot (DOT), litecoin (LTC) and a number of other crypto tokens. The announcement claims that “Michele Franzese Moda is the first major Italian luxury multi-brand retailer to accept cryptocurrency.”
Michele Franzese Moda is a southern Italian fashion retailer, headquartered in Domenico Morelli, Naples. According to the company, the retailer’s app offers customers a “deluxe catalog with over 8,000 items” to choose from and plenty of new product offerings. According to the blog’s announcement regarding crypto acceptance, the luxury fashion retailer will leverage Voyager Digital’s Coinify payment system. The official Facebook page of the company also shared the crypto acceptance news on March 15.
Michele Franzese Moda’s Facebook announcement says:
Pay in Crypto. Visit our online store or download our MFModa Android app and choose from bitcoin, ethereum, dogecoin, cardano, and more.
While Michele Franzese Moda’s crypto acceptance is a different form of support, many luxury fashion firms are getting into blockchain tech via the metaverse and non-fungible token collectibles. For instance, a number of popular fashion brands will be appearing at Decentraland’s Metaverse Fashion Week on March 24 – 27, 2022. The list of attendees includes well known names like Vogue Arabia, Jacob & Co, Dolce & Gabbana, Franck Muller, Tommy Hilfiger, and Selfridges to name a few.
