Samsung and Gemini’s Nifty Gateway Team up to Create Smart TV NFT Platform

NFT

Nifty Gateway is now integrated with Samsung’s NFT platform

Gemini-owned Nifty Gateway has announced a collaboration with Samsung to create the first-ever smart TV NFT platform to explore, buy and trade digital art and collectibles. Nifty Gateway is now integrated with Samsung’s NFT platform in the latter’s 2022 premium TV product lines, including QLED and Neo QLED TV.

As previously covered by U.Today, Samsung announced earlier in January that it was investing in non-fungible token (NFT) technology and that NFTs would be introduced into the company’s TV products.

Samsung didn’t reveal many details at the time, other than that it would be the first company to offer a line of smart TV products with NFT capabilities.

As stated then, users will be able to access the new platform on smart TV models MicroLed, Neo QLED and The Frame. Those will enable users to browse and buy non-fungible tokens. The “NFT Aggregation Platform” allows Samsung customers to preview NFTs from several digital markets, as well as see author names, DLT metadata and other information.

Now, months later, the electronics giant’s recent partnership with Gemini-owned Nifty Gateway NFT platform may bolster its quest to join the virtual realm or Metaverse.

Samsung Electronics recently revealed its plans to dip its toes into the Metaverse properly, as previously reported. This decision was announced during a general meeting of shareholders. Other global commercial heavyweights like Visa, as well as well-known celebrities like Madonna, Justin Bieber and Eminem, are foraying into the NFT arena.

Madonna, the undisputed Queen of Pop, announced her entry into the Metaverse by purchasing a non-fungible Bored Ape token on Instagram.

A bored-looking monkey wears a BDSM-inspired black leather cap on the NFT acquired by the megastar. The purchase is of a piece with the 63-year-old pop star’s controversial songs and live performances.

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