Ambire AdEx (ADX) introduces a decentralized advertising market and new utility token to provide more transparency to the online marketing sector. The platform provides a trustless solution to advertisers that leverages advanced second-layer scaling solutions to improve performance. Here are some of the other reasons why you may want to keep an eye on Ambire AdEx.
History
Ambire AdEx entered the market in 2017. It was funded by Ivo Georgiev and Dimo Stoyanov. Ambire AdEx has been an interesting project to watch since day one. The protocol garnered attention after it raised more than $10 million during its token sales. This funding went to improving the features and ecosystem of the network.
What Problems Does Ambire AdEx (ADX) Attempt to Fix?
Ambire AdEx targets major pain points throughout the advertising sector. It tackles centralization head-on by providing a decentralized alternative. Network nodes replace personnel and organizations that currently run the centralized market. Replacing these groups improves efficiency, lowers fees, and enhances performance. In this way, Ambire AdEx continues to improve the user experience.
Flexibility
Alongside decentralization comes some additional benefits worth mentioning. For example, firms gain the ability to negotiate advertising contracts to meet their specific needs. Giving users the ability to make little teaks to advertising plans helps these firms to fine-tune their strategies to get the best results.
Transparency
The centralized advertising market is opaque. It’s difficult for firms to gauge the effectiveness of their campaigns. This lack of transparency leads to wasted time, effort, and funding. Businesses are left guessing rather than sorting real market data to improve their results. Ambire AdEx improves transparency using blockchain’s instant consensus capabilities.
Ambire AdEx leverages blockchain tech to reduce fraud and improve tractability. You can see the effectiveness of your advertising campaigns in real-time using the network’s user-friendly interface. This data enables businesses to see where their efforts are best used in the future.
High Prices
Centralization often leads to price gauging, as competition is usually what drives rates down in a market. The advertising sector is run by a select few such as Google, which controls online traffic. They have consistently raised the price of using their services over the last few years. This decision has cost businesses millions in added costs.
Ambire AdEx cut all intermediaries to save users unnecessary fees. The protocol was built from the ground up to optimize advertising budgets. Its interface makes it simple to record the performance of an advertising campaign and make adjustments.
Benefits of Ambire AdEx (ADX)
Ambire AdEx streamlines the advertising process for business. The network provides hassle-free onboarding that empowers new users to conduct advanced advertising campaigns. You can sign up for Ambire AdEx in a few clicks. the network’s interface makes it simple to manage your profile and data. Notably, Ambire AdEx users enjoy real-time reporting.
Ambire AdEx brings advertisers and online publishers together in a secure manner. The system enables marketers to create ads and businesses to bid on them. The protocol also introduces a couple of methods that help it to circumvent the rise of adblockers to improve market reach.
Scalability
One of the biggest advantages Ambire AdEx brings to the market is scalability. The system uses the OUTPACE Layer 2 protocol to accomplish this task. This approach leverages payment channels to reduce congestion on the mainnet.
Privacy
Ambire AdEx preserves privacy. Data breaches are a problem that continues across the tech sector. Ambire AdEx eliminates these concerns by ensuring that no end-user data gets uploaded to AdEx servers. Additionally, the developer uses encryption to ensure that your data is never paired with data from other sources.
How Does Ambire AdEx (ADX) Work
Ambire AdEx leverages the world’s most popular and largest Dapp ecosystem, Ethereum. Ethereum provides Ambire with top-notch security and functionality. The network also relies on a dual token approach that incorporates a native utility token called ADX and the DAI stable coin. It’s also vital to understand that Ambire AdEx operates as a self-governed ad market with no centralized restrictions.
Ambire AdEx (ADX) Wallet
The Ambire Wallet provides users with an easy-to-use solution to store their tokens. The protocol features an accessible UX that integrates popular features. There are also some advanced options such as automatic gas management and hardware wallet support.
Ad Marketplace
The Ambire AdEx ad marketplace is the main product of the network. This high-performance market provides businesses with more flexibility. They can specify the type of ads the users want and other details to meet demand. Businesses can also shop through an excellent selection of digital advertising options. These features are designed to empower marketers to make more efficient campaigns.
Token
The main utility token for the protocol is ADX. This token is needed to buy and sell advertising. It can be traded on popular DEXs and can be sent internationally in a permissionless manner. The ADX token was built to ERC-20 standards and has a capped supply of 1 billion. The ADX token is required to participate in network features including the staking and validation options.
DAI stablecoin
The DAI stablecoin is a cryptocurrency-backed token that uses smart contracts to retain value. DAI’s smart contract adjusts the size of the token’s reserves versus its circulating supply to retain its value. This strategy is ideal because it keeps all reserves on-chain, which means anyone can monitor the true reserves of the project in real-time.
The token serves a vital role in Ambire AdEx in that it’s the payment method used between advertisers and publishers. DAI can also be staked or used in other protocols across the Ethereum DeFi community. In this way, it features a high level of interoperability.
Bottom Line
It makes sense to leverage blockchains efficiency to help improve the advertising sector. This industry has been grossly inefficient since TV fell to the internet as the main form of advertising. Today’s online advertisers demand more security, efficiency, and results. Ambire AdEx provides these options from an intuitive interface. As such, you can expect to see more campaigns powered by this protocol in the coming weeks.
