The Guardian and Business Insider studied alarming phenomenon inside NFT segment – and insane daily routine of “chief vibes officers”
Winfred Chan, The Guardian’s technical editor, reveals the unusual role Web3 influencers have. Right now, his NFT teams are looking for someone to take care of their “vibes”.
From community managers to “vibes directors”: NFT teams struggle with bear market
As per The Guardian article, the first NFT projects started to look for “vibes managers” in late Q2, 2022, amid the unmatched drop of interest in NFT trading, art and the segment as a whole.
The article states that “vibes managers” should “promote NFT projects to newcomers while reassuring existing funders”. As such, they are largely responsible for the atmosphere of euphoria regardless of price movements:
The goal? To keep things positive, no matter what.
The last headline-grabbing NFT NYC conference took place in June and was a beacon of artificial positivity. Despite falling prices and fading media coverage, the festival was endorsed by A-list celebrities including Lil Baby, Timbaland and Haim.
The Guardian spoke to one of the first “vibe managers.” He shared that his work is all about “marketing” and is not that different from familiar community management in Web3.
Magical power of “welcoming vibes”
Vibe makers need to engage with the community and create and promote content on Twitter and other social media platforms. Typically this is a full-time job that includes being the “ears and eyes” of the product.
At the same time, “vibes officers” themselves do not see their work as confusing or hypocritical. One of them stated that their main mission is to create a friendly atmoshpere to make new NFT investors feel better.
I compare it to someone walking into a bar for the first time, for which they have paid tens of thousands of dollars. If they arrive and no one recognizes them, it’s a failure. If they come in and people hug them, (…) encourage them, they will feel much more welcome.
Per CoinGecko, the floor price for Bored Apes Yacht Club NFTs dropped from 150 Ethers to less than 90 Ethers in the last two months.
