The most well-known meme coin on Cardano, HOSKY, has been listed on Coinstore’s platform, a well-known cryptocurrency exchange in Asia. But in an unexpected move, HOSKY tweeted in reaction to the news, saying, “Well, now you know which exchange to avoid…” This might seem like an unusual answer, but it fits right in with HOSKY’s image as a cheap “doggo” meme token, which is part of its marketing plan.
The website for the token explicitly indicates that they just offer poor-quality memes and make no claims about financial benefit or cutting-edge technologies. The fact that HOSKY has a market valuation of roughly $2 million and that it is held by almost 30,000 addresses suggests that this unusual strategy is succeeding for the coin. This is astounding for a token that only purports to provide “doggo” memes.
After being available on MEXC, HOSKY is now listed on Coinstore, a second centralised exchange. With $325 million in total turnover on Coinstore, the listing is anticipated to raise HOSKY’s trading volume and broaden the token’s appeal outside the Cardano community.
HOSKY has succeeded in carving out a position for itself in the congested cryptocurrency industry despite its unorthodox strategy. Its narrative emphasises the value of connecting with audiences in fresh and surprising ways as well as the effectiveness of viral marketing. HOSKY has succeeded in capturing the interest and imagination of many in the cryptocurrency world, despite the fact that it may not offer financial value or cutting-edge technology.
