FIFA, the authority that oversees football internationally, has increased its presence in the developing metaverse by submitting nine further trademark applications as part of its “WE ARE” campaign.
The trademarks demonstrate FIFA’s expanding interest in the metaverse and its potential uses for virtual reality games, virtual clothes and footwear, entertainment services, and more. They were published by intellectual property lawyer Mike Kondoudis on his Twitter page.
The trademarks cover a wide range of prospective virtual world services. Personal training, entertainment services including laser displays, live audio and visual performances, and spectacles connected with athletic events are a few examples.
The papers also cover the sale of virtual sporting goods and accessories for use in these online settings.
FIFA has already engaged in a variety of efforts in the metaverse, such as building a virtual recreation of the Lusail Stadium in Qatar during the World Cup to allow supporters to virtually experience the event.
In order to provide distinctive virtual experiences and digital assets for the 2022 FIFA World Cup, the organisation also collaborated with metaverse platform Upland and opulent Swiss watchmaker Hublot.
Additionally, FIFA has released an immersive fan interaction app called Phygtlis and created new casual games to provide fans a fresh way to participate with their favourite World Cup moments. Especially noteworthy is that FIFA has started experimenting with non-fungible tokens (NFTs), establishing “FIFA+ Collect” in collaboration with Algorand’s blockchain technology, further strengthening its digital goals.
