Taylor Swift has developed a reputation for being a shrewd entrepreneur, but she appears to have reached a rough patch in the cryptocurrency space.
According to a recent CNBC article, Swift really nodded in approval to a deal with the now-bankrupt crypto FTX exchange, while publicly claiming otherwise. This was a startling contrast to her public narrative.
FTX’s infamous founder Sam Bankman-Fried made the decision to forego the cooperation in spite of Swift’s support.
This unexpected turn of events paints a very different picture from the one previously suggested by a well-known lawyer that Swift had decided to break the $100 million deal.
Swift seems to choose to disregard the “Red” lights and agree to a sponsorship contract with FTX after lengthy conversations that lasted for months. This contrasts sharply with public narratives applauding Swift’s thoroughness in requesting an explanation from FTX on its listing of unregistered securities.
Swift’s team “Fearless” in the face of the warnings, signing the FTX agreement after a drawn-out six-month negotiation, only for Bankman-Fried to “Begin Again” without her, marked the conclusion of this tale.
In addition to NBA star Stephen Curry, tennis pro Naomi Osaka, retired baseball legend David “Big Papi” Ortiz, Shark Tank’s Kevin O’Leary, and NFL great Tom Brady are among the famous people who have endorsed the phoney FTX exchange.