A prominent figure in the Cardano (ADA) community, Rick McCracken, has highlighted a troubling problem facing the cryptocurrency: its low level of adoption in comparison to rivals. An ardent ADA fan, McCracken said that although Cardano has made significant strides in liquid staking, it still behind Ethereum in terms of recognition and usage.
The main point of contention centres on Cardano’s failing marketing approach, which the writer feels has not connected with the media and the larger blockchain community. Cardano’s marketing efforts have been judged unsuccessful despite the company’s strength in engineering and research; macro data point to sluggish or negative growth in both user base and market share.
https://x.com/RichardMcCrackn/status/1774151858552000638?s=20
Making allusions to prosperous endeavours like as Solana, McCracken underscored the significance of assimilating rivals’ methods of project marketing.
He emphasised the critical role that marketing plays in drawing in market players and validated the belief that, in the highly competitive world of cryptocurrencies, attention is the most important resource.
Attention flow
McCracken’s observations align with a widely held belief in the bitcoin space: that in order to drive acceptance and success, marketing skill frequently outperforms technological innovation.
The ability to catch attention through captivating marketing becomes increasingly important as the industry continues to grow and draws younger generations looking for quick profits and interesting storytelling.
McCracken’s findings highlight an important takeaway for Cardano and related cryptocurrency projects: In a world of constant change and fierce competition, a project’s ability to succeed or fail depends heavily on its marketing strategy.
Being able to stand out from the crowd in the increasingly crowded crypto industry will require the capacity to stand out through graphic marketing as the market grows and draws in a wider audience.
