Warner Bros., the American multinational mass media and entertainment conglomerate has announced the launch of non-fungible token (NFT) collectibles for the upcoming film “The Matrix Resurrections” after dropping official Space Jam NFT collectibles. The Matrix NFT program will start on November 30 as Warner Bros. plans to drop 100,000 Matrix Resurrections’ NFTs.
“You take the blue pill… the story ends – you take the red pill… you stay in Wonderland and I show you how deep the rabbit hole goes”
Entertainment giant Warner Bros. is immersed in the non-fungible token (NFT) industry these days after launching the official Space Jam NFTs with Miami-based company Nifty’s, Inc. The NFTs stemmed from the recently released “Space Jam: A New Legacy,” which starred a cast of famous Looney Tunes characters and the NBA star LeBron James.
Warner Bros. joined a number of major entertainment companies like Fox, Lionsgate, Dolphin and ViacomCBS. The entertainment companies WWE and UFC, firms that are focused on specific sports such as professional wrestling and mixed martial arts have also jumped in on the NFT space.
Now Warner Bros. is working with Nifty’s to remove NFTs for the upcoming movie “The Matrix Resurrections”, which is due out on December 22nd. According to statements sent to The Hollywood Reporter, the official Matrix NFTs will be avatars of people inside the Matrix.
NFT avatars will drop on November 30, but on December 16 owners of base avatars will be able to take either a “blue pill” or a “red pill”. If they take the “blue pill,” NFT avatar owners will remain in the Matrix but if the “red pill” is taken the NFTs will transform.
According to the announcement, Nifty’s and Warner Bros. will continue to keep the Matrix NFT community alive with “frequent challenges”. The upcoming movie, “The Matrix Resurrections,” will be released 18 years after the last film — “The Matrix Revolutions.” The movie will star original cast members such as Keanu Reeves (Neo) and Carrie-Anne Moss (Trinity).
