The National Football League (NFL) has announced the American football organization plans to give fans virtual commemorative tickets in the form of non-fungible tokens (NFTs) for the upcoming Super Bowl LVI in Los Angeles. The NFL has partnered with Ticketmaster to issue the commemorative NFT tickets allowing fans to hold “a digital keepsake from their Super Bowl experience.”
NFL and Ticketmaster plan to give Super Bowl LVI attendees NFT tickets
On February 2, 2022, the NFL and the world’s largest ticket marketplace, Ticketmaster Entertainment, announced that the organizations had collaborated to issue non-fungible tokens (NFTs) for the upcoming Super Bowl. The goal is to leverage blockchain technology so fans can forever commemorate Super Bowl LVI in Los Angeles. The Super Bowl will take place on February 13, 2022 and the football game will pit the Rams against the Bengals. Super Bowl LVI will be the first time the two teams face off for the league championship.
The NFL says that with the help of Ticketmaster every fan who attends the championship game will get the limited edition Super Bowl LVI NFT commemorative tickets. According to the press announcement, the NFTs will feature customizations such as the owner’s unique section, row, and seat. Bobby Gallo, the NFL’s SVP of Club Business Development, explained during the announcement that the football league had already seen interest in NFL-centric non-fungible tokens.
“We first began offering virtual commemorative ticket NFTs to fans during the regular season,” Gallo said in a statement. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the playoffs and ultimately Super Bowl LVI in Los Angeles. The NFL executive added:
Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.
Seven historical NFTs for sale, team-specific NFT and latest Super Bowl LVI winning team NFT will be release
The NFL follows the multitude of well-known brands and organizations that are experimenting with NFT technology with companies including Adidas, Nike, Sports Illustrated, Playboy, Gamestop, Ubisoft, Konami, Samsung, UFC, Fox Entertainment, Mastercard, Visa, l ‘Associated Press, and Sega. NFL commemorative tickets are similar to NFT keys to the popular Coachella music and arts festival, except the keys act as lifetime tickets to the festival.
In addition to the NFL’s virtual commemorative NFT tickets, the American football league plans to sell a series of seven historic commemorative NFTs. “A new NFT will be released every day beginning on February 6 and culminate on February 13 with the release of an NFT featuring the current Super Bowl LVI ticket artwork designed by a local Southern California artist,” the NFL detailed. Further, there are specific NFTs created for the Cincinnati Bengals and Los Angeles Rams and “later this month, a final NFT of the Super Bowl LVI winning team will be released,” the NFL concluded.
