The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas announced on Tuesday the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch a personality based AI generated avatar creation platform featuring the Adidas Originals’ Ozworld shoe collection.
Adidas collaborates with Ready Player Me
Adidas is continuing its journey towards metaverse collectibles and non-fungible tokens (NFTs) as the company announced on Tuesday that it has partnered with Ready Player Me. Basically, Ready Player Me is a platform of cross-application avatar designed specifically for the metaverse.
Ready Player Me’s technology allows people to explore different virtual metaverse worlds with a single identity. The platform Adidas Originals is launching is linked to the company’s latest Ozworld shoe release.
The futuristic sneakers bearing the Ozworld name were originally released in the 90s and featured a dynamic cushioned adiprene outsole and upper. By partnering with Ready Player Me, fans will be able to create metaverse avatars that use Adidas Ozworld branding.
“Each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me,” Adidas said on Tuesday. “This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1,500 different metaverse apps and games.”
Adidas tested the NFT waters with many different ideas as the company revealed that it had partnered with Coinbase and The Sandbox in late November 2021. The following month in December, Adidas collaborated with the Bored Ape Yacht Club (BAYC) NFT project.
After that, Adidas Originals launched an NFT collection with Punks Comics, Gmoney, and the BAYC project. The company’s Adidas Originals NFT compilation has also been a top NFT project in terms of sales volume.
The sneaker and sportswear giant will launch the personality-based AI-generated avatar creation platform on April 8. Adiclub members and Adidas NFT holders will have early access to the metaverse and on April 28 the first installment of avatars will be launched.
