United Arab Emirates (UAE) airliner, Emirates, has announced plans to launch non-fungible tokens (NFT) and experiences in the metaverse for its workers and customers. The launch aligns with UAE’s digital economy and virtual assets initiatives.
First projects already underway
The United Arab Emirates airliner Emirates has announced that it will soon launch non-fungible tokens (NFTs) and “exciting experiences in the metaverse” for its customers as well as its workers. According to the airliner, the move aligns with advances in the UAE’s digital economy as well as initiatives related to virtual assets in the country.
In a recently released statement, the airliner suggested that work on the firsts projects is already underway with the “launch anticipated in the coming months.” Remarking on Emirates’ NFT plans, the airliner’s chairman and CEO Sheikh Ahmed bin Saeed Al Maktoum pointed to his company’s history of embracing advanced technologies.
The UAE’s vision for the digital economy
Al Maktoum also shared what Emirates hopes to achieve with the launch of NFTs. He said:
We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.
To help put Emirates on the path to achieving these goals, the CEO said the Future of the Airliner themed Emirates pavilion at the Expo “is being redeveloped as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
The airliner’s statement also said Emirates will continue to work with its partners on matters regarding its Web3 strategy.
