The video game industry is massive, and it includes billions of people from all over the world. Some of these people are developers, others are gamers who play privately. There are many who stream games on platforms like Twitch, or post videos of their gameplay, walkthroughs, and alike on YouTube. There are even game theorists, speedrunners, game lore researchers, and much more.
In other words, there are people from all over the world who base their lives and earnings on video games, and the gaming industry is continuously growing bigger and better. But, with that said, there are problems in this industry, especially when it comes to game publishing platforms, such as Steam. Steam and a handful of others hold a monopoly on publishing games in a way where you can only get them through their platform, and in exchange for their services – they charge huge fees for game developers, as well as increased prices that players need to pay in order to access these games.
Worse still, when players purchase in-game assets, or even games themselves – the games are still not truly theirs. They are buying a license to have games in their libraries and to play them, or use the purchased items and content. This is becoming way too expensive for the players, and it is still highly unfair towards them, which is why Ultra emerged, with the goal of disrupting this monopoly, and offering gamers real value for their money.
How Does Ultra (UOS) Work?
Ultra is a publishing platform and ecosystem dedicated to video games and video-game-related content. The project’s goal is to disrupt the current monopoly held by publishing platforms such as Steam, which require players to access games through their platform or not at all.
Ultra offers an alternative approach, which is more equitable to devs and players alike. Everyone benefits from engaging with Ultra, since players can reach immediately playable games, use the UOS tokens by accessing games through the platform, and even access platform-exclusive games. Meanwhile, developers can access more efficient marketing tools and earn 20% greater revenue.
Ultra also has a demand-side and service-side platform for advertisers. This is also where players get to resell their used games if they wish to pass the ownership of them down the line. Ultra also claims that the thing that makes it stand out from the rest is the fact that it is a first-class PC game publishing platform that can do more than just compete with existing solutions. It believes that its service is better than what the others can offer, thanks to its infrastructure that enables multiple specific advantages for developers and players alike.
But, overall, the project stands as the first entertainment platform that offers a variety of games industry services under a single roof, all of which become accessible with a single login. On its platform, anyone can discover games, buy them, play them, watch live streams, interact with their favorite players/influencers, participate in contests or beta testing, compete in tournaments, and more.
What Problems Does Ultra (UOS) Solve?
Ultra’s goal is to solve problems that involve video games and publishing platforms such as Steam, Epic Games, and other such platforms, and it does it in several ways. Here are the solutions and new approaches that the game offers.
Ending the monopoly held by publishing platforms
The main goal of this project is to end the monopoly that major publishing platforms hold. In doing so, the project also hopes to provide new opportunities to game devs, players, and influencers. Essentially, it promises a solution that would be more equitable to players and developers alike, by offering unique benefits that we will discuss in a moment.
A new way to access games
One of the greatest differences between Ultra and traditional publishing platforms is that Ultra lets its players benefit from immediately playable games. With no delays or waiting periods.
Effective marketing tools
There are also unique benefits for developers, who stand to gain a set of more effective marketing tools, and the potential to earn up to 20% higher revenue, according to the project.
Benefits of Ultra (UOS)
Next, let’s talk about some of the benefits that will reward players and developers more directly, such as:
Earn from playing games
Like many other blockchain gaming projects, Ultra also allows users to earn from engaging with its platform. This is done a bit differently here, however. While most other projects are metaverse projects that let users earn by playing the games, Ultra lets you earn money through participation in beta tests, advertisement, game curation, referrals, and reselling the games you bought previously.
Exclusive access
Another benefit worth noting is the ability to acquire new exclusive games and services that Ultra platform has to offer. Everything that Ultra has to offer is quite unique, so this is definitely something that most users would consider worth exploring.
A platform for advertisers
Apart from content and game publishing, Ultra also has a demand-side and service-side platform for advertisers. This means that advertisers can buy impressions from a wide range of publisher sites, which allows them to micro-target players based on different criteria. Meanwhile, publishers can use these platforms to sell impressions, and optimize their profitability.
Final Thought
Ultra is the ultimate gaming platform for blockchain-based games, where you can find pretty much any game-involving activity you can think of. As such, it is easily one of the most advanced and innovative platforms, not only for blockchain gaming, but for gaming, in general. We firmly believe that it has a very bright future in this sector, and we will be watching its development with great interest. Meanwhile, if you wish to join the platform or invest in its token, we encourage learning more about it and deciding whether you agree with our assessment.
