From being dismissed as a passing fad to slowly disrupting the art and music industry, if history has taught us anything, it’s that the meaning of any invention or innovation becomes clear when the hype fades away. The NFT phenomenon, on the other hand, looks quite different. The latest Google keyword research data has shown that interest in this space is at an all time high.
After Dogecoin, NFT Google Searches Near Bitcoin
Thanks to the initial frenzied speculation and the subsequent foray of some of the most influential celebrities, big brands, and corporations, NFT google searches are eying to fetch a new all-time high. According to Google Trends, the interest for the keyword has continued to rise over the past year.
NFT research queries overtook the OG memecoin “Dogecoin” even as the latter managed to capture the imaginations of investors around the world. NFT research traffic has now approached that of Bitcoin after overtaking Ethereum in the first week of December. The latest data also showed that NFTs could also be on the verge of a “crypto” switch in the coming days.
The search volume appeared to dwindle in September. However, as markets recovered, so did the figures. The growing Google search traffic for NFT is indicative of the fact that the sector has the retail’s attention.
To put things in perspective. China-dominated NFT search traffic. Interestingly, this comes even after the People’s Bank of China official warned of growing interest in NFTs and metaverse activities, citing money laundering issues.
Despite being mostly Asia-dominated, with Singapore, Hong Kong, the Philippines, and South Korea, among the top 10 countries such as Venezuela, have also been swept by the NFT craze, thanks to blockchain and NFT games.
Mapping the NFT space
The main factor contributing to NFT’s growth trajectory is the influencers who support it. Whether it’s Tom Brady, Paris Hilton, Pharrell Williams, Post Malone, The Weeknd or Stephen Curry, their involvement in the space has bolstered NFT culture in the mainstream.
The most groundbreaking development in recent time was Adidas’ partnership with Bored Ape Yacht Club (BAYC), Gmoney, and PUNKS Comics. To top that, former FLOTUS Melania Trump hopping the NFT bandwagon might not have altered dynamics, but it did manage to push the space forward. Now, even Instagram is planning on an NFT expansion.
