The Italian luxury sports car manufacturer headquartered in Maranello, Italy, Ferrari has announced the firm is partnering with Velas Network AG, a firm that specializes in blockchain and non-fungible token (NFT) technology.
Ferrari reveals partnership with blockchain company Velas
On December 27, Ferrari, the famous manufacturer of luxury sports cars founded in 1939 by Enzo Ferrari, revealed that the company was entering the world of creating “exclusive digital content”. Racing division Scuderia Ferrari has announced that the Italian automaker has partnered with Velas Network AG in a multi-year agreement. The company claims Velas will help boost digital content for Scuderia fans and the announcement explains that Velas will also be a title sponsor of the Ferrari Esports Series.
Velas network’s web portal notes that Velas is a Solana (SOL) fork with built-in EVM integration and the network launched in 2019. “We have the fastest EVN chain to compete with Ethereum 2.0,” the website claims. The company is located in Switzerland and Ferrari details in the announcement that Velas is a “global player in the blockchain and NFT sector.” Ferrari’s announcement further details that Velas will collaborate well with the Maranello team.
Although Ferrari’s partnership with Velas makes no mention of any NFT promotions or blockchain concepts on the horizon, the company does disclose sponsorship of the Ferrari Esports Series. Ferrari follows a number of automakers and racing division brands that have entered the blockchain space. In mid-June, German automaker Porsche entered the NFT industry, and at the end of September, the Mercedes-AMG Petronas F1 team signed a long-term agreement with FTX.
Mattia Binotto, the general manager and team principal at Scuderia Ferrari remarked on Monday that the company was pleased to collaborate with Velas Network AG. “[Velas is] a company that makes innovation and performance the hallmark of technologically advanced products and services: these are all values that unite us and that led us to choose Velas as one of our Premium Partner,” Binotto said in a statement.
Scuderia Ferrari also follows Motor Team McLaren’s NFT project and the NFT Ferruccio Lamborghini Museum. Velas Network AG co-founder and CEO Farhad Shagulyamov believes his company and Ferrari are natural partners. Shagulyamov’s leadership as CEO of Velas has just been announced four days ago after “long and fruitful discussions”.
“Having built a next-generation blockchain that puts the emphasis both on sustainability and performance, it was natural to partner with another icon of excellence, which is Ferrari,” Shagulyamov said in regard to the partnership with the Italian luxury sports car manufacturer. “Velas has introduced an innovative variety of pioneering technology into the blockchain and associated products, which will now be showcased at the pinnacle of motorsport,” the Velas executive concluded.
